Business & Technology Consulting

Specializing in decorated apparel systems—plus cross‑industry execution in product, operations, AI, and e‑commerce.

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Decorated Apparel, Simplified

Practical help for distributors, decorators, and platform teams—focused on clean ops and measurable outcomes.

Webstores & ops: structure, pricing & margins, tax/shipping, and rollout playbooks.
Fulfillment & automation: order flow, routing, and vendor/system integration.
AI support: chat/voice for order status and Tier‑1 customer service.

Services

AI Adoption

Strategy, pilot use‑cases, and safe rollout with workflows that stick.

strategy · agents · automation

Product Development

From concept to launch: discovery, PRDs, roadmaps, and partner diligence.

discovery · specs · QA

Project Management

Deliver programs on time and budget with crisp communication and risk control.

roadmaps · reporting · delivery

E‑commerce Ops

Woo/Shopify decisions, tax & shipping models, and repeatable store deployment.

checkout · tax/shipping · rollout

Business Development

Revenue models, partnerships, and sales enablement that support scale.

GTM · pricing · enablement

Training & Enablement

Workshops, SOPs, and hands‑on sessions to transfer knowledge and ownership.

playbooks · sessions · handoff

Industries Served

Keeping breadth without listing specific clients.

Apparel & Merchandise SaaS / CRM Consumer Electronics Audio / Visual Real Estate Marketing Content / Media

About

I run Goto Consulting. I bridge strategy and execution—designing models, mapping processes, and leading builds that ship. I focus on clarity, measurable impact, and getting the hard things over the finish line. I’ve led launches across apparel, SaaS, and consumer electronics. Recent work includes standing up distributor webstores, shipping AI status agents, and untangling tax/shipping ops so teams can scale.

Let’s Collaborate

Tell me what you’re building and where you’re stuck.

mike@gotoconsulting.net · +1.503.610.0885

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